Prior to starting Tweedle, I had been in the customer service industry for most of my working career and also have a bachelor of education at primary level. Once my children came along I was keen to get back into some sort of work but also wanted to spend as much time with them as possible. I have always been creative and enjoy dealing with people so the hunt to find a business to incorporate the two was on!
Tweedle Baby started in 2006 with the idea of creating funky and functional baby bibs. The name ‘Tweedle’ was something that was stumbled across when trying to come up with a memorable but not necessarily a baby related name for the business.
My intention was to grow my range into other products; this was helped along when I found the wonderful world of cloth nappies when my son Dylan was around nine months old. I was very impressed by the modern design and how easy they were to use which was very different to my view of flat cloths with pins! My creative mind took over and we designed and produced our own 'Tweedle' cloth nappies. Our family extended to one more baby & I became incredibly sick with hyperemesis for the third time. Producing our own brand became an issue with time. We spent countless hours researching brands to stock to extend our website.
As you can see, we have flourished since 2006 and have many beautiful brands and products.
When I am not working I like to spend time with my husband and three children, Ellie sixteen, Dylan thirteen and Lauren nine. I also enjoy cooking, baking, photography and lazy days in the sun with our Cavoodle!
In 2018, I took on Charli who takes care of lots of our online promotions and updates. Charli lives in Ashburton with her husband and two children Xavier & Harper. Charli has been an incredible asset to Tweedle.
Enjoy browsing through our store!
We look forward to supplying you with fantastic products and service.
Rachael, Charli & the rest of the Tweedle team (mostly our supportive husbands & kids....lol).